Gladwell’s easy style makes the book a quick read, but don’t underestimate his ideas—they are revolutionary.
Historically, those wanting to create change in society have made large-scale plans. So in order to make redeem a culture, society, or neighborhood, one must coordinate a change in values, economy, crime, political landscape, etc. Such an assault almost never manages to succeed in all areas. But what if targeting small, critical areas for change is enough to make a difference?